When I first heard the phrase ‘The medium is the message’ by Marshall McLuhan, it seemed antithetical to my beliefs. Since ‘getting the message across is the focal point of any advertisement campaign, how can a medium overpower this essential aspect?

The phrase seemed to be challenging the very objective of marketers. However, the more I worked in the digital content segment, the clearer it became that one medium cannot effectively replace the other. The platform-centric constellation of online media demands quick creative decisions, profound market understanding and an ability to choose between simple and complex communication. For me, digital space is an animated world where every business gets a blank canvas to manifest its brand story. Over the past 6 years, I have been involved in different aspects of online media, especially inbound marketing.

Academically, I pursued Commerce after high school. During my 5 years of education in the subject, I was keenly interested in Business Studies. Over time, I developed the habit of reading brand case studies which spurred my interest in brand journalism later on. To initiate my experiential journey, I started as an online media intern and progressed through profiles like web writer, content strategist, proofreader and website manager.